POLITICO: “It looks like J.L. Partners may well end up being among the most accurate in their final pre-election predictions. The firm’s final model was just one of two to forecast a Trump victory and it also projected him winning the Electoral College by the highest projected Trump-winning margin of any pollster. It was also one of very few pollsters to predict Trump would win the popular vote.”
NewsNation: “2024’s most accurate pollster.”
Former Chancellor of the United Kingdom, the Rt Hon George Osborne: “J.L. Partners are the polling company that got the US election right, almost unique in the world.”
From CITY to state to nationwide, We find out what and how people think.
Whether the general public, voters in a certain part of the country, C-suite executives, consumers of your product, political elites, or potential new markets, J.L. Partners applies its unique experience and expertise to help you understand your audience, design your campaigns, or engage with your targets.
Founded by former pollsters for the British Prime Minister, J.L. Partners is a US-based LLC with a domestic focus.
We poll using a unique approach, mixed-method polling depending on the audience that needs to be reached. Rather than 100% live-caller polls, or 100% online surveys, J.L. Partners mix methods according to the composition of our target audience, including using in-app game polling to reach the most disengaged. No part of our voting intention methodology utilizes opt-in panels.
This means our polls find respondents that other approaches miss, producing highly accurate results. Through this methodology, we were the most accurate forecaster of the 2024 US Election, and one of the only pollsters to show President Trump leading the popular vote. We continue to impress clients across political, corporate, financial and think-tank sectors with our results.
Our polling methods
J.L Partners’ principal approach is through mixed-method polling, using a range of methods to reach people – based on who they are.
This provides a unique reach to people across the client’s target audience – including those who are disengaged and do not usually answer polls.
J.L Partners can also:
Reach B2B and business audiences, as well as others such as high net-worth individuals or investors – through loyalty programme incentivization (e.g. air miles)
Run focus groups and one-to-one interviews across the country both in-person and online
Provide modelling and analytics services to extrapolate wider conclusions from our polling data, including profiles and incidence of key audiences
Reach highly specific geographies, such as counties and cities
Give you the inside track on what will happen in the midterms, giving you the insights beyond what others might get in the WSJ or on CNN
And J.L. Partners can reach these audiences around the world, in any major country.
in the words of OUR CLIENTS
Former Co-Chair of the Republican National Committee and Chair of the Ohio Republican Party, Bob Paduchik: “J.L. Partners has a proven method of reaching voters that many other pollsters are missing; the disengaged and those without college degrees. The Ohio Republican Party desperately needed accurate polling for the 2022 US Senate race and J.L. Partners delivered a spot-on prediction. James’ approach has revolutionized Republican polling and returned faith in a once struggling industry. If you are serious about reliable research, J.L. Partners is the team to hire.”
General Consultant to a State ballot initiative: “The firm’s polling was absolutely central to our winning strategy. By identifying Trump voters as the key, totally at odds with what other professionals and the other side were saying who were focused on high-information independents, the firm delivered us a winning strategy which became the keystone of our campaign and ads. The firm’s unique polling methodologies meant that while no one in my state saw this coming, they and we did.”
Host of Breaking Points, Krystal Ball: “It’s funny James [Focus Group moderator] being British, he actually has a great poker face number one, number two he doesn’t have any of the American context cultural signifiers of which side he might be on. I think it’s actually very effective and comes through in some of the responses we were able to get.”